Satya

Satya, meaning “truth” in Sanskrit, is an Indian eatery based in Auckland, New Zealand. The brand identity draws inspiration from the vibrancy of Indian street food culture while maintaining a sense of simplicity and rustic charm. Textured craft paper, expressive illustration, and bold colour contrasts create a visual language that feels authentic yet contemporary.

The identity was applied across packaging, photography, and brand communications, bringing warmth, character, and a modern interpretation of traditional Indian influences.


Sector

Hospitality

Discipline

Brand Identity, Packaging, Photography Direction

Location

New Zealand

Contributors

Sammy Akuthota

Photography

Graeme Murray

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