Satya
Satya, meaning “truth” in Sanskrit, is an Indian eatery based in Auckland, New Zealand. The brand identity draws inspiration from the vibrancy of Indian street food culture while maintaining a sense of simplicity and rustic charm. Textured craft paper, expressive illustration, and bold colour contrasts create a visual language that feels authentic yet contemporary.
The identity was applied across packaging, photography, and brand communications, bringing warmth, character, and a modern interpretation of traditional Indian influences.
Sector
Hospitality
Discipline
Brand Identity, Packaging, Photography Direction
Location
New Zealand
Contributors
Sammy Akuthota
Photography
Graeme Murray