Mad Mike and Space Collective engaged Mink to support the branding and visual direction for MADMAC, the world’s first rotary-powered McLaren drift hypercar.

Working closely with Mad Mike Whiddett, the project included collaboration on the refinement of the MADMAC logomark alongside a range of printed and physical applications including transport graphics, presentation material, skateboard graphics, and branding across the vehicle and custom car cover system.

Built on a McLaren P1 GTR platform and powered by a bespoke 20B three-rotor engine producing over 1000bhp, MADMAC achieved global reach with appearances at Goodwood Festival of Speed, Formula 1 Las Vegas, and Tokyo Auto Salon.