Starship Foundation

Scope:Brand Identity, Illustration, Print ProductionContributors:Anthony Glover, Mikę DavidPhotography:Jesse Leet

We recently had the opportunity to partner with Giltrap Group and the Starship Foundation to design and deliver a complete brand experience for the Starship Supercar Show. The brief was to create a visually compelling brand for the event that would resonate with Supercar enthusiasts. Our objective was to develop a brand with a playful yet simple edge, showcasing one of New Zealand’s most prestigious supercar events.

A community of enthusiasts generously displayed an impressive collection of Supercars to help raise funds for the Starship Foundation.

The logo features an iconic motoring shield with a clean silhouette illustration of the McLaren Speedtail, the event’s main featured car. We also created a 'silhouette' visual that served as a sub-brand and was applied to specific showcase areas.

In addition to branding, we designed limited-edition car cards for each attendee, presented 3D illustrated maps at stations on each level, and created posters and merchandise, ensuring a seamless journey through the different areas for car enthusiasts.

This unforgettable, sold-out event successfully raised $200,000 for Starship Children’s Hospital. While admiring the cars and the work we showcased was amazing, the smiles from the kids made every moment spent on this project worthwhile. It was a truly rewarding experience, allowing us to share our passion for cars and design while contributing to such a great cause.